Privacy Policy

Last updated: 20 July 2026

This Privacy Policy explains how [OPERATOR]("VertUp", "we", "us") collects, uses, and protects your information when you use the VertUp platform. By using VertUp, you agree to the practices described here.

Information we collect

We collect the following types of information:

• Account information — your name, email address, password, and (for brands) company details you provide.
• Content you create — campaigns, SEO analyses, generated content, and other material you produce using our tools.
• Creator profile information — for creators, the profile details, rates, social handles and portfolio links you choose to share.
• Usage data — how you interact with our features, which we use to improve the product.
• Payment information — processed securely by our payment provider, Stripe. We do not store your full card details.

How we use your information

We use your information to:

• Provide, operate and improve the VertUp platform and its features.
• Process your subscription payments and manage your account.
• Generate AI-powered campaigns, content and analyses at your request.
• Connect brands and creators through the marketplace.
• Communicate with you about your account, updates and support.
• Understand how the platform is used so we can make it better.

AI processing

VertUp uses third-party AI services (including Anthropic and Google) to power features like campaign building, SEO analysis and content generation. When you use these features, the inputs you provide may be sent to these providers to generate results. We do not sell your content, and we choose providers that maintain their own security and privacy standards.

Cookies and analytics

When you first visit VertUp, we ask whether you agree to analytics cookies. If you accept, we use the following services to understand how people use the platform so we can improve it. If you decline, these are not loaded and the site works exactly the same.

• Google Analytics — measures visits, traffic sources and general usage patterns.
• Microsoft Clarity — records anonymised usage (such as clicks and scrolling) and aggregated heatmaps, so we can see where people get stuck and make the product easier to use.
• Meta Pixel — measures the effectiveness of our advertising and helps us reach people who may be interested in VertUp.

These services may set their own cookies and process data under their own privacy policies. We use essential cookies (for example, to keep you signed in) regardless of your choice, as the service cannot function without them. You can change your mind at any time by clearing this site's data in your browser, which will bring back the consent banner.

How we share information

We do not sell your personal information. We share information only as needed to operate the service:

• Service providers — such as our hosting (Vercel), database (Supabase), payment processor (Stripe) and AI providers, who process data on our behalf.
• Marketplace — if you are a creator, the profile information you publish is visible to brands. If you are a brand, relevant details are shared with creators you contact.
• Legal reasons — if required by law or to protect our rights and users.

Data security

We take reasonable measures to protect your information, including secure hosting and encrypted connections. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your rights

You may access, update or delete your account information at any time through your settings, or by contacting us. Depending on your location, you may have additional rights regarding your personal data under applicable privacy laws, including the Australian Privacy Act.

Data retention

We retain your information for as long as your account is active or as needed to provide the service. If you delete your account, we will delete or anonymise your personal information, except where we are required to retain it for legal or legitimate business reasons.

Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "last updated" date above and, where appropriate, notify you.

Contact us

If you have questions about this Privacy Policy or your data, contact us at hello@vertup.co.